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Apesar de um pouco repetitivo, brilhantes insights sobre o mundo corporativo. Ao invés de dar a "receita do bolo", nos instruir a entender o funcionamento da competitividade e cooperação. A mudança é por nossa conta.
O livro é muito interessante, com visões a relacionadas com a liderança e a gestão um pouco menos convencionais. As tentativas de aplicação das técnicas de liderança das forças armadas no mundo corporativo não são novas, mas neste caso o enfoque é diferenciado. Vale a pena uma incursão nesse mundo. E evidentemente o livro não trata somente desse aspecto (liderança nas forças armadas), mas foi o ponto que mais me chamou a atenção tendo em vista as situações extremas em que as técnicas são aplicadas.
This book says nothing more than "treat employees well" - it's totally obvious. As another reader has commented, he has hand-selected anecdotes which he retro-fits to fit his ideas. Another reader says that the book is grounded in evidence. It is not. It uses flimsy, hand-picked evidence which readers lap up because they'd like it to be true ("nice" companies do well and "nasty" companies do badly in the long run). There are lots of examples of companies that failed because they focused excessively on being nice rather than being efficient (see O'Toole's "The Enlightened Capitalists"). He plays to every stereotype and has the standard one-sided populist rants against business, banks, shareholders. He then branches off into the dangers of multitasking and social media which has nothing to do with leadership - this book is everything he wants to say about the world.
This is classic Simon Sinek. He has no expertise - he's neither a top executive, nor a top business journalist, nor a top business researcher, but just makes stuff up and makes it sound good like the advertising executive that he is. He did this with Start With Why (but now claims Apple is an evil company that pays insufficient tax, even though he praised it in SWW) and repeats the formula here. Some of his arguments are completely ludicrous. He claims Wells Fargo is an ethical, motivating company founded on a Why rather than targets. This has been shown to be patently false as targets are what caused Wells Fargo to open fake bank accounts. Moreover, his argument for how Wells Fargo motivated employees was that a customer would come in and tell them a story of how their loan changed their life by allowing them to pay off a debt. He claims that Wells Fargo serves some higher purpose by doing this - when all it is is giving a customer debt to pay off debt, so the customer is just as indebted as before.