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Aproximadamente 1% dos profissionais que atuam em vendas estão se dando bem neste cenário: são os supervendedores. Essa elite de vendas está usando a inteligência emocional para fechar mais negócios .
Nesta obra, Jeb Blount apresenta detalhadamente as técnicas e comportamentos utilizados por esses vendedores de alta performance, capazes de influenciar compradores e decisores, e superar a concorrência.
O que você vai aprender neste livro?
• Como responder às 5 questões mais importantes em vendas para tornar praticamente impossível você receber um NÃO como resposta.
• Como dominar os 7 princípios para lidar com pessoas, que lhe darão maior poder de influência.
• Como moldar e alinhar os 3 processos de vendas para neutralizar concorrentes e reduzir o ciclo de vendas.
• Como reverter o script do comprador para obter o controle do processo de compras.
• Como trabalhar as expectativas para atrair compradores até você, direcionar sua atenção e mantê-los comprometidos.
• Como trabalhar o comportamento para eliminar a resistência, o conflito e as objeções.
• Como empregar a técnica bridge para estabelecer micro-compromissos e os próximos passos para evitar perder negócios.
• Como dominar compradores irracionais, tirá-los da sua zona de conforto e moldar o processo de tomada de decisão.
• Como medir e aumentar sua própria inteligência emocional em vendas usando os 15 pontos da inteligência emocional específicos de vendas
E muito mais!
Inteligência emocional em vendas aborda o hiato do relacionamento humano no processo de vendas atual em um momento em que as organizações estão falhando porque muitos vendedores nunca receberam habilidades humanas necessárias para envolver os compradores no nível emocional.
A realidade brutal é que o motivo número um do fracasso nas vendas é um funil vazio, e o principal motivo de um funil vazio é o fracasso em prospectar de maneira consistente. Ao ignorar a força da prospecção, muitos vendedores e organizações de vendas considerados competentes têm um desempenho consistentemente abaixo do esperado.
Com Prospecção Fanática como guia, os vendedores podem descartar todas as estratégias infrutíferas e abordagens ineficientes da moda que os deixam frustrados e não os levam a lugar algum, e aprender um método certeiro para aumentar as vendas. Jeb Blount destaca, passo a passo, sua abordagem inovadora de prospecção que funciona para pessoas reais, no mundo real, com prospecções reais.
Aprenda como manter o funil cheio de oportunidades de qualidade e evitar quedas debilitantes de vendas ao potencializar uma metodologia prospectiva equilibrada por meio de canais múltiplos de prospecção.
Você vai descobrir:
• A Regra dos 30 Dias;
• A Lei da Substituição;
• A Lei da Familiaridade;
• Os 5 Cs das Vendas Sociais;
• A Estrutura Telefônica de 5 Passos;
• 3 Soluções para Superar Objeções;
• 3 Regras da Prospecção por E-mail;
• 7 Soluções para Prospectar por Mensagem de Texto;
• Os 3 Ps que Estão Travando Você;
• E muito mais.
Jeb Blount revela o verdadeiro segredo para conseguir mais reuniões e até mesmo fazer potenciais clientes ligarem para você com prospecção social. A simples Estrutura Telefônica de 5 Passos lhe dá o poder de eliminar resistência e objeções. Aprenda a duplicar os retornos a suas ligações com uma simples, mas eficiente técnica de mensagem
de voz, e desenvolva a confiança para ignorar rapidamente objeções, dispensas e respostas reflexivas empregando uma técnica de superação eficaz de três passos. Prospecção Fanática também inclui técnicas campeãs para elaborar e-mails convincentes e estimulantes, e mensagens de texto que transformam prospecções em clientes.
Liberte-se do medo e da frustração que estão impedindo você e sua equipe de prospectarem de forma efetiva e consistente. Prospecção Fanática está repleto de estratégias, técnicas e ferramentas poderosas que você precisa aplicar para encher seu funil com oportunidades de alto padrão e se tornar um superastro com uma super-renda equivalente.
vendas e bater suas metas de receita. Além disso, ele atrai o leitor com exemplos, histórias e lições que ensinam poderosas táticas de influência para superar um não — até nas situações mais desafiadoras.
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
And just like that, everything changed . . .
A global pandemic. Panic. Social distancing. Working from home.
In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.
To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.
Overnight, virtual selling became the new normal. Now, it is here to stay.
Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction.
Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.
Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.
Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:
- How to leverage human psychology to gain more influence on video calls
- The seven technical elements of impactful video sales calls
- The five human elements of highly effective video sales calls
- How to overcome your fear of the camera and always be video ready
- How to deliver engaging and impactful virtual demos and presentations
- Powerful video messaging strategies for engaging hard to reach stakeholders
- The Four-Step Video Prospecting Framework
- The Five-Step Telephone Prospecting Framework
- The LDA Method for handling telephone prospecting objections
- Advanced email prospecting strategies and frameworks
- How to leverage text messaging for prospecting and down pipeline communication
- The law of familiarity and how it takes the friction out of virtual selling
- The 5C's of Social Selling
- Why it is imperative to become proficient with reactive and proactive chat
- Strategies for direct messaging – the "Swiss Army Knife" of virtual selling
- How to leverage a blended virtual/physical selling approach to close deals faster
As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.
Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.
Military Recruiting is a war. It’s just a different kind of war than what you were prepared and trained to fight for. Recruiting is a war for talent.
Smart, competent, and capable people are rare and in high demand. Every organization, from commercial enterprises, healthcare, non-profit, sports, and education, to the military is in an outright battle to recruit and retain these bright and talented people.
Rather than bullets and bombs, the war for talent is won through high-impact prospecting activity, time discipline, intellectual agility, emotional intelligence, and human to human relationships. On this highly competitive, ever changing, asymmetrical battlefield, to win, you must operate at a level of excellence beyond anything asked of military recruiters before.
Yet, in this new paradigm, many recruiters are struggling, and most recruiting units are staring down the barrel at 50 percent or more of their recruiters consistently missing Mission.
It is imperative that we arm military recruiters with the skills they need to win in this challenging environment. The failure to make Mission is an existential threat to the strength and readiness of America’s fighting forces and our democracy.
Fanatical Military Recruiting begins where the Recruiting and Retention colleges of the various branches of the military leave off. It is an advanced, master’s level training resource designed specifically for the unique demands of Military Recruiting. In FMR, you’ll learn:
- The Single Most Important Discipline in Military Recruiting
- How to Get Out of a Recruiting Slump
- The 30-Day Rule and Law of Replacement
- Powerful Time and Territory Management Strategies that Put You in Control of Your Day
- The 7 Step Telephone Prospecting Framework
- The 4 Step Email and Direct Messaging Framework
- The 5 C’s of Social Recruiting
- The 7 Step Text Message Prospecting Framework
- How to Leverage a Balanced Prospecting Methodology to Keep the Funnel Full of Qualified Applicants
- Powerful Human Influence Frameworks that Reduce Resistance and Objections
- The 3 Step Prospecting Objection Turn-Around Framework
- Mission Drive and the 5 Disciplines of Ultra-High Performing Military Recruiters
In his signature right-to-the-point style that has made him the go-to trainer to a who’s who of the world’s most prestigious organizations, Jeb Blount pulls no punches. He slaps you in the face with the cold, hard truth about what’s really holding you back. Then, he pulls you in with stories, examples, and lessons that teach you exactly what you need to do right now to become an ultra-high performing recruiter.Fanatical Military Recruiting is filled with the high-powered strategies, techniques, and tools you need to keep your funnel packed with qualified applicants. As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence. And, with this new-found confidence, your performance as a military recruiter will soar and you will Make Mission, Fast.
Remote learning has been around since the 18th century. Caleb Phillips began advertising correspondence courses in the Boston Gazette in 1728 allowing people, for the first time, to learn new skills no matter where they lived.
For the past 300 years, virtual training, in its various formats, has been meandering into shore on an inevitable yet slow building tide. And then, just like that, everything changed. A global pandemic. Social distancing. Working from home. In an instant, the tide became a tsunami.
The global pandemic accelerated the broad adoption of virtual instructor led training along with awareness that classroom-based training is often expensive, inefficient, and fails to deliver a fair return on investment. While it is certainly more challenging to re-create the collaborative environment of the physical classroom in a virtual setting, virtual training combines the structure, accountability, and social learning benefits of classroom training with speed, agility, and significant cost savings.
Simply put, virtual training enables organizations to rapidly upskill more people, while generating a far higher return on the training investment. Virtual training is also green. Studies indicate that virtual training consumes nearly 90% less energy and produces 85% fewer CO2 emissions than classroom training.
Still, the biggest challenge with virtual training, and the reason there has been so much resistance to it, is historically the experience has been excruciating. Not the quality of the curriculum or content. Not the talent of the trainer. The learning experience. There are few people who haven’t had the pleasure of sitting through agonizing virtual training sessions. Death by voice over PowerPoint, delivered by a disengaged instructor, has an especially bitter flavor.
It is the way virtual training is delivered that matters most. When the virtual learning experience is emotionally positive:
- Participants are more engaged, embrace new competencies, and knowledge sticks
- Participants are more likely to show up to class and be open to future virtual training
- Trainers enjoy their work and gain fulfillment from making an impact
- Leaders book more virtual training
- Organizations more readily blend and integrate virtual training into learning & development initiatives
This is exactly what this book is about. Virtual Training is the definitive guide to delivering virtual training that engages learners and makes new skills and behavioral changes stick. Jeb Blount, one of the most celebrated trainers and authors of our generation, walks you step-by-step through the seven elements of effective, engaging virtual learning experiences.
- Trainer Mindset & Emotional Discipline
- Production & Technology
- Media & Visuals
- Virtual Curriculum & Instructional Design
- Planning & Preparation
- Virtual Communication Skills
- Dynamic & Interactive Training Delivery
As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence in your ability to effectively deliver training in a virtual classroom. Once you master virtual training delivery and experience the power of remote learning, you may never want to go back to the physical classroom again.
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.
Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES.
Objections don’t care or consider:
- Who you are
- What you sell
- How you sell
- If you are new to sales or a veteran
- If your sales cycle is long or short – complex or transactional
For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.
Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount’s Objections is a comprehensive and contemporary guide that engages your heart and mind.
In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what’s really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.
What you won’t find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers’ resistance.
Instead, you’ll learn a new psychology for turning-around objections and proven techniques that work with today’s more informed, in control, and skeptical buyers. Inside the pages of Objections, you’ll gain deep insight into:
- How to get past the natural human fear of NO and become rejection proof
- The science of resistance and why buyers throw out objections
- Human influence frameworks that turn you into a master persuader
- The key to avoiding embarrassing red herrings that derail sales calls
- How to leverage the “Magical Quarter of a Second” to instantly gain control of your emotions when you get hit with difficult objections
- Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation
- How to easily skip past reflex responses on cold calls and when prospecting
- How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle
- The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale
- Rapid Negotiation techniques that deliver better terms and higher prices
As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.
The New Psychology of Selling
The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever.
Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota.
Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions.
In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn:
- How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no
- How to master 7 People Principles that will give you the power to influence anyone to do almost anything
- How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle
- How to Flip the Buyer Script to gain complete control of the sales conversation
- How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged
- How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections
- How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling
- How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process
- How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers
- And so much more!
Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level.
Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal.
Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been schooled in the art and science of negotiation.
Because today’s buyers have more power than ever before—more information, more at stake, and more control over the buying process—they almost always enter sales negotiations in a much stronger position than the salespeople on the other side of the table. The results are sadly predictable: salespeople and their companies end up on the losing end of the deal.
In this brutal paradigm, if you fail to master the skills, strategies, and tactics to go toe-to-toe with modern buyers and win at the sales negotiation table, your income and long-term earning potential will suffer—along with your company’s growth, profits, and market valuation.
In his new book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal, Jeb Blount levels the playing field by giving you the strategies, tactics, techniques, skills, and human-influence frameworks required to become a powerful and effective sales negotiator.
In his signature, straightforward style, Jeb pulls no punches. He slaps you right in the face with the cold, hard truth and lays bare the reasons why you keep getting beaten by buyers who have been trained in how to play you. Then, he teaches you exactly what you need to know, do, and say to gain more control and more power over the outcomes of your deals, and WIN.
- Seven Immutable Rules of Sales Negotiation
- Why “Win-Win” Usually Means “You-Lose”
- The One Rule of Sales Negotiation You Must Never Break
- How to Leverage the Powerful MLP Strategy to Bend Win Probability in Your Favor
- The ACED Buyer Persona Model and How to Flex to Buyer Communication Styles
- Seven Principles of Effective Sales Negotiation Communication
- How to Leverage the DEAL Sales Negotiation Framework to Control the Negotiation Conversation and Get Ink
- How to Gain the Advantage with Comprehensive Sales Negotiation Planning Strategies and Tools
- Powerful Negotiation Psychology and Influence Frameworks that Keep You in Control of the Conversation
- How to Rise Above the Seven Disruptive Emotions that are Holding You Back at the Sales Negotiation Table
- How to Protect Yourself from the Psychological Games that Buyers Play
With these powerful tactics in your sales arsenal, you will approach sales negotiations with the confidence and power to take control of the conversation and get the prices, terms, and conditions that you deserve.
INKED is the most comprehensive Sales Negotiation resource ever developed for the sales profession. Unlike so many other negotiating books that ignore the reality sellers face in the rapid-fire, real world of the sales profession, INKED is a sales-specific negotiation primer.
You’ll learn directly from one of the most sought-after and celebrated sales trainers of our generation. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting, Sales EQ, and Objections, Jeb Blount's INKED puts the same strategies employed by his clients—a who’s who of the world’s most prest
Eine globale Pandemie. Panik. Social Distancing. Homeoffice. Von heute auf morgen waren wir von Happy Hours zu virtuellen Happy Hours übergegangen. Von Konferenzen zu virtuellen Konferenzen. Vom Verkaufen zum virtuellen Verkaufen.
Um wettbewerbsfähig zu bleiben, mussten Vertriebs- und Geschäftsfachleute im Handumdrehen die Art und Weise ändern, wie sie Interessenten und Kunden ansprechen. Der virtuelle Verkauf wurde zur neuen Normalität.
Virtuelles Verkaufen kann eine Herausforderung sein. Es ist schwieriger, Verbindungen von Mensch zu Mensch herzustellen. Es ist ganz natürlich, sich von Technologie und digitalen Werkzeugen eingeschüchtert zu fühlen. Nur wenige von uns haben nicht schon einmal eine Welle der Unsicherheit gespürt, sobald eine Videokamera auf uns gerichtet war.
Dennoch ist der virtuelle Verkauf leistungsstark, denn er ermöglicht es Verkäufern, mehr Interessenten und Kunden in kürzerer Zeit und zu geringeren Kosten zu gewinnen und gleichzeitig den Verkaufszyklus zu verkürzen. Nicht nur jetzt, sondern auch zukünftig wird Verkaufen deshalb auf diesem Weg passieren.
In Blounts Buch lernen Sie ein komplettes System kennen:
- Gewinnen Sie Selbstvertrauen mit Video, Telefon, Text, Live-Chat und sozialen Medien.
- Nutzen Sie den virtuellen Verkauf, um die Verkaufsgeschwindigkeit zu beschleunigen und die Produktivität zu steigern.
- Beherrschen Sie virtuelle Verkaufstechniken, mit denen Sie sich von Ihren Konkurrenten abgrenzen können.
- Gestalten Sie den virtuellen Verkauf menschlicher.
Mit jedem neuen Kapitel gewinnen Sie mehr und mehr Vertrauen in Ihre Fähigkeit, Interessenten und Kunden über virtuelle Kommunikationskanäle effektiv anzusprechen. Und mit diesem neu gewonnenen Vertrauen werden Ihr Erfolg und Ihr Einkommen in die Höhe schnellen.